While I typically write for a select audience as you might realize, the ideas I write about are designed to help my readers, in any part of the world arrive at conclusions that help them live phenomenal lives.
No matter the country you live in, some businesses are failure-proof with little or no need for go-to market strategies or promotional marketing.
These businesses deliver products and services that are ‘need-to-haves’ and by this, I mean things that are essentials like food and safety. Need to haves give you a sort of certainty that with little or no advertising, someone out there will need to eat or a place to stay that’s is affordable. Need-to-haves are your opportunity.
Want-to-haves however, are where most of the people venturing into business play. By ‘Want-to-haves’ I mean, things that are non-essential, things that people can actually do without like books, luxury goods and all-things that require some sort of advertising and promotional effort.
Now, the Bible says there is profit in all labor which for Christians is fantastic if you actually believe the Bible. So wouldn’t you rather start a business of ‘Need -to-haves’ than ‘Want-to-haves’?
I mean, if you started a diner in a place around a construction site or university campus, wouldn’t you be guaranteed business success almost instantly, particularly if your food is great and moderately priced?
Think about it:
Need-to-Have vs Want-to-Have